Welcome to Pink-tober! And welcome to our month-long campaign focused on action NOT awareness! Komen NYC does NOT fund breast cancer “awareness” programs. We fund research to find the cures and empower community-based programming to provide critical breast cancer services for medically underserved men and women in our communities. Today, if we were to name the month, we would not use the word awareness when there is SO much action needed to ensure that one day NO ONE dies from breast cancer.
Join us throughout the month of October as we celebrate the partners who are helping us to Change Awareness Into Action!